Story Development | Content Producer | Livestream Producer | Video Editor

EXPERIENCE MATTERS

Experience Matters is a Livestream series focused on user-focused stories that prioritize excellence in the experiences that IBM delivers.

The series, previously known as First Thursday, historically has been positioned as a townhall for designers. In 2021, the series rebranded to Experience Matters to focus on excellence in the product experiences (and beyond) that IBM delivers to its users, clients, and prospects. The brand direction allowed us to broaden our horizons in terms of storytellers, audience, cadence, and formats.

I provided content strategy, ideation, and production design on the broadcast. As a result of our newly designed format for the show, our channel more than doubled in regular live viewership and exceeded our record for the highest-viewed video of all time within three months.

Working with our content lead, I was responsible for directing, producing interviews, and editing dozens of short documentary stories for our company-wide broadcast.

As a result, we expanded our cross-functional audience through communications and regular quality programming.

The high-quality business content I helped create served our team goals of better assisting our audience in understanding excellence through relevant business transformation and impact stories. In addition, the content reinforced learning through example, ways for our audience to bring what they learned back into their work, thus contributing to IBM's strategic goals.