Or better yet, how about “Ten Things that I Reaffirmed about Marketing at SXSW.” There is no doubt that marketers, marketing and those being marketed were in droves for days at the Austin Convention Center last week at the, ever-growing and electric, SXSW Interactive. The energy and intensity at the conference was contagious as I walked from session to session and strolled around the exhibit hall talking to and interviewing individuals about their ideas, technology and story. I have a number of those stories to share but I wanted to collect my thoughts on some things that got reaffirmed about the way companies, individuals and ideas were marketed at the show. I rounded it out to ten and will just plainly state them here without definition. I will be glad to elaborate on the ones that you respond to, so let’s discuss:
1. People easily respond to narrative.
2. People respond to authentic story-telling.
3. People respond to a passionate story-teller.
4. And, oh yes, you’ve got 90 secs to tell me your story.
5. Show me, don’t tell me.
6. You’re audience is not the world, know your specific audience.
7. Marketing is shifting
8. Marketing, is first about psychology and not logic.
9. The risk-takers get all the attention
10. Great marketing transcends mediums and responds