Who is this Voxavila?

David “Vox” Avila

Sr. Product Design Lead, Media Producer, Lead Storyteller
IBM Design Stories Team, IBM

So, there is design and there is technology—art and science, analog and digital— this is pretty much the world I live in. If we sat over coffee and shared some stories, you would soon get it—that I love design, technology, art, photography, film and story.

On any given day, I do tend to morph; UX design with coffee in the morning while working out wireframes for a new global mobile app interface or an interactive tablet design presentation for lunch, and then photography and cinematography at the office or on the set of some indie film while dozing off on a final edit in Premiere or Final Cut.

As Media Producer / Lead Storyteller with the IBM Design Stories Team (IBM Design Austin Studio – Practices), I help to create, produce, shoot and edit narrative stories and media about design at IBM across the company and globe. My role at IBM Design began as a Design Lead, managing, mentoring and leading a team of incredibly talented designers (local and remote) to create outstanding user-centered experiences for enterprise software on the cloud (mobile, tablet and web), working in collaboration with large, globally remote, engineering and development teams and management. I moved from Design Lead to a role as a facilitator on IBM Education and Activation that was responsible for teaching IBM Design Thinking to IBMers then on to Media Producer / Lead Storyteller with the newly formed IBM Stories Team.

Oh, yeah, and then there is the teaching thing… I have spent the last 16 years as a professor in Visual Communications Design at Austin Community College, teaching Portfolio Development, Visual Design, UX Design, etc.